The Apache Way™ is an incredible process for developing software as good or better than any other software development methodology. While we do a great job producing software that powers the Internet we often don’t do everything we can do to promote that technology, encourage new users and get more awareness of the work we do. This talk will outline considerations for how to promote a project and track progress and drive adoption to help insure the viability of the project and sell your boss on how to allow him to invest more of your time and company resources to help develop your Apache project.