ApacheCon North America 2014

Marketing is everywhere.  When we wake up in the morning and put on a clean shirt and comb our hair, we are marketing, in that case marketing ourselves.  Marketing also exists in open source projects.  Although we do not compete in a traditional sense of selling a product, we do compete for attention, for time, for recognition and for volunteers.  We can do this well or do this poorly.  The aim of the presentation is to share some techniques for doing this well.

In this session Rob Weir will review some of the proven techniques for community-led open source marketing as practiced in the Apache OpenOffice project.  The presentations emphasizes quantitative tools and techniques that should be useful for other Apache projects as well.   Specific coverage will be given to techniques for web analytics, A/B testing, SEO, surveys, press relations, copy writing and social networking.