Search is everywhere, and therefore so is Apache Lucene. While providing amazing out-of-the-box defaults, there's enough projects weird enough to require custom search scoring and ranking. In this talk, I'll walk through how to use Lucene to implement your custom scoring and search ranking. We'll see how you can achieve both amazing power (and responsibility) over your search results. We'll see the flexibility of Lucene's data structures and explore the pros/cons of custom Lucene scoring vs other methods of improving search relevancy.